The Return of Watermelon: Worth the Wait
Some colours become legendary. Our original Neon Watermelon was one of them — a vibrant, head-turning shade that tyers couldn't get enough of. Then, almost overnight, it was gone.
Not by choice. One of the key dyes in the formula was quietly reformulated by the manufacturer, and with it, the exact colour we'd spent years perfecting simply couldn't be replicated. No matter how many times we tried, it wasn't right — and we refused to put something out under the Watermelon name that didn't live up to what you remembered.
Years in the Making
The requests never stopped. Emails, messages, comments — you made it very clear that Watermelon had left a mark. We heard every single one of them, and they kept us going through what became a surprisingly long journey back.
Reformulating a colour isn't as simple as swapping one dye for another. The interaction between pigments, the way they take to different materials, the way they behave under UV light — every variable matters when you're chasing something specific. We went through more test batches than we care to admit.
New Watermelon Is Here
After years of testing, tweaking, and more testing, we're confident enough to say: this is it.
New Watermelon isn't a compromise — it's a colour we're genuinely proud of. It captures the energy and vibrancy that made the original so popular, and early feedback has already confirmed what we were hoping: you love it too.
Tie With It
Whether you're dressing a Fritz, building a UV-reactive pattern, or just want something that stands out in the water, New Watermelon delivers. It's bold, it's bright, and it's finally back.